Targeting Consumers With Pollinator-Related Promotions #GR216

Sun. July 16| 2:45 PM - 3:45 PM | B130 - B131

Backed by research, see how pollinator-related marketing actually impacts consumer perceptions including their response to pollinator friendly plants, various plant attributes, production methods, promotional wording, and neonicotinoid insecticide use. The use of "pollinator friendly" in marketing has been proven to improve customers' perceived value; learn how it can be used to meet new market needs and justify higher price points by product differentiation. (Eligible for 1 LA CES credit)

Level: Fundamental

Type: Trends

Track: Greenhouse, Landscape, Nursery

Handout(s): Targeting Consumers With Pollinator-Related Promotions


Speakers

Hayk Khachatryan University of Florida